Write a book about all the mistakes your non-buyers make choosing some other solution, include tips to avoid these mistakes. Focus on things your buyers should know that reinforces their decision, include customer stories, and give the book away for FREE. This task is easier than you think, the key is to focus on helping the reader make the right decisions.
Not as powerful, but you can even give away someone else's book or report with a cover letter, but it's best to write your own. When everyone else is schlepping business cards, you have a leave behind that sticks. Here's the secret: the book gets the prospect thinking about the right solution before you have a sales appointment (positioning you as an expert.)
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Who can put the kick back into your sales results? Justin Hitt helps technical services firms sell more in any economy, dominating their markets guaranteed. For sales results you can bank on, visit http://JustinHitt.com/