How About A Gift With Purchase

You can increase sales by giving your customer a gift they would consider adds value to their purchase. But don't go cheap, you really must provide value to get the sale.

Damac Properties, a Dubai real estate developer is giving away free Bentley Continental Flying Spur (a $200,000 automobile) with every purchase of a penthouse or "signature duplex" luxury condo. That sure beats upgraded counter tops or toaster.

Assuming your margin and customer lifetime value support the gift, why not give them something great. It gets media talking and makes your buyer happy to do business with you.

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