Unusual Sales Gimmicks

A catalog of hundreds of unusual sales gimmicks used by marketers and selling professionals world wide (plus comments on why some don't work.)

Saturday, May 17, 2008

Ride on Government Debates and News

When the politicians are talking about gas holidays or bail out packages, try something of your own. Chrysler, instead of building better cars offers $2.99 gas for three years with the purchase of certain vehicles. And they rode the media storm.

Your gimmick doesn't even have to make sense as long as the sales cover any cost related to it. As you can see over at the Economist they tear apart Chrysler's campaign, and that just drives the coverage.

What are the talking heads on television or in your Government saying today that could drive your sales tomorrow. Be relevant with your gimmick and combined with public relations will boost interest in what you have to offer.

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