Turn Your Mistakes Into Marketing Gimmicks

I've screwed up some marketing campaigns in my life, mailed them incorrectly, misspelled something in the headline, or worse. You too are bound to make a mistake at one time or another.

Dan Kennedy tells us how to turn mistakes into marketing gimmicks. Sometimes it is fun, profitable, and drives sales too.

If you make a mistakes with your marketing, go back, let people know you are human and use it to your advantage. Do something, make the best of every customer interaction. Nobody is perfect.

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