Unusual Contract Clauses for Media Attention
Because a contract is a legal document it holds importance and value in the minds of individuals. That's why when New York condo developer put in a presidential election clause it go so much attention.
The New York condo developer called it the "Obama Contingency Clause" allowing buyers to back out of contracts signed between October 28 and Election day if Barack Obama fails to win the presidency. Once news was out, this because a hot topic on-line and in popular publications.
Two principles are used here, connecting the promotion with a celebrity or current event, and listening to their customers (it was actually a customer suggestion.) How could you use this in your marketing?
© 2008 Unusual Sales Gimmicks, All rights reserved.
The New York condo developer called it the "Obama Contingency Clause" allowing buyers to back out of contracts signed between October 28 and Election day if Barack Obama fails to win the presidency. Once news was out, this because a hot topic on-line and in popular publications.
Two principles are used here, connecting the promotion with a celebrity or current event, and listening to their customers (it was actually a customer suggestion.) How could you use this in your marketing?
© 2008 Unusual Sales Gimmicks, All rights reserved.
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posted by Justin Hitt @ 10:10 AM
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